Münsterland Impresses in Amsterdam

Two days full of innovation, exchange and international inspiration

From May 27 to 28, 2025, the time had come again: PLMA, the World of Private Label International Trade Show, opened its doors in Amsterdam. More than 2,800 exhibitors from over 70 countries presented their latest products and concepts for private labels, and right in the middle of it all: Münsterland J. Lülf GmbH.

This year, Münsterland once again made a strong impression. Our booth was a magnet for trade visitors from food retail, international buyers, product developers and innovation enthusiasts. We were very pleased by the great interest in our high-quality milk drinks and in our openness to product customization.

Variety meets quality: Münsterland as an innovation partner

Our range met with consistently positive feedback: from the classic Cocoa glass bottle to plant-based alternatives and the practical deposit can for on the go, Münsterland stands for quality, taste and responsibility. In numerous conversations with national and international retailers, it became clear how strongly the market is asking for innovative, sustainable and at the same time authentic product solutions.

Our individual Co-Packing solutions and the opportunity to produce tailor-made drinks under private labels attracted particular interest. Whether new recipe requests, special packaging formats or complete brand development: Münsterland sees itself as a creative and reliable partner in developing successful private label products.

Direct exchange: a real enrichment

The conversations at our booth ranged from concrete project ideas and strategic partnerships to exciting visions for the future. Many trade visitors emphasized the added value of experiencing Münsterland not just as a supplier, but as an active innovation partner.

The personal exchange with long-standing partners as well as new prospects was also a real enrichment for us. PLMA 2025 offered the perfect setting for this: as a platform for forward-looking ideas, global networking and fresh inspiration.

Thank you for a fantastic trade show experience

We would like to sincerely thank all visitors who took the time for a conversation, a product tasting or simply an inspiring exchange. Your interest, your feedback and your curiosity drive our daily work.

We are returning from PLMA 2025 with fresh momentum, new ideas and plenty of positive energy, ready for exciting collaborations and new projects.

We are already looking forward to PLMA 2026 and say: See you soon, in the name of taste, quality and innovation from the Münsterland!